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Unbound 40 PlusLet’s Rebuild!

100-Day RebuildFOR MEN OVER 40.

You’re not too old. You’re not finished. You’ve just lost momentum.

Start the 100-Day Rebuild

What would you like to rebuild?

UNBOUND

TRANSFORM. REBUILD. RISE.

100days
4areas: body, mind, discipline and direction
7–12minute weekly coaching lessons

Unbound 40: The 100-Day Rebuild

You are capable of more but somewhere along the way stopped living like it.

  • BodyYour body isn’t where you want it to be.
  • EnergyYour energy isn’t what it used to be.
  • ConfidenceYou’ve lost some of your confidence.
  • PromisesYou’ve stopped doing the things you said you would do.

Maybe nothing is dramatically wrong. You work. You pay the bills. You handle your responsibilities.

But you’ve drifted.

And deep down, you know you’re capable of much more.

That’s what we’re rebuilding.

Who this is for

“I’M DOING OKAY.
BUT THIS ISN’T
WHAT I’M CAPABLE
OF.”

  • You don’t need to be broken.
  • You don’t need to be at rock bottom.
  • You don’t need six-pack abs.
  • And you certainly don’t need your life figured out.

You just need to be willing to take responsibility for what happens next.

Let’s Rebuild!

STORY

I KNOW WHAT IT
FEELS LIKE TO START
AGAIN

13 years ago, my life looked completely different. I was overweight. I was drinking heavily and living in active addiction. My life had fallen apart.

There was no shortcut.

13 years ago

I was overweight. I was drinking heavily and living in active addiction. My life had fallen apart. I had to rebuild from the bottom.

AND I MEAN THE BOTTOM.

Starting again

I went back to work flipping burgers at McDonald’s.

THERE WAS NO SHORTCUT.

I rebuilt myself through small decisions, discipline, responsibility and consistency.

The climb

Eventually, I progressed through McDonald’s into senior operational leadership, including a spell in the UK. I later became CEO of an Icelandic pizza company competing in the same market as Domino’s. After that, I was selected from 138 applicants for a Director of Operations position with one of Iceland’s major retailers. At the height of that career, my salary was just over £20,000 per month.

BUT THE MONEY ISN’T THE LESSON.

The lesson

The lesson is that your current circumstances do not have to become your identity. I’ve had to rebuild more than once.

  • I’ve rebuilt my health.
  • I’ve rebuilt my career.
  • I’ve rebuilt my finances.
  • I’ve rebuilt my confidence.
  • I’ve rebuilt my life.

And that’s why I created The 100-Day Rebuild.

Not to teach men how to become me.

To help men rediscover what they’re capable of becoming themselves.

Join the 100-Day Rebuild

Method

Built around action, not information

You already know you should train, eat better and sleep more. Knowing isn’t the problem. Doing it consistently is. That’s why The 100-Day Rebuild works across four areas, every day, for 100 days.

Body

Strength, fitness, simple nutrition.

Mind

Less noise, more mental clarity.

Discipline

Daily standards you keep.

Direction

A next chapter, decided.

TrainingBoas in the gym between sets

Programme

A clear path. Not another library of videos.

You won’t be handed hundreds of hours of content and left to figure it out. You’ll follow the same three moves, every week, for 100 days.

01
Learn7–12 min lesson
02
ActOne daily standard
03
Check inWeekly Rebuild Score
The appBoas with the app open on his phone between sets

What’s included

Everything you need. Nothing you don’t.

The 100-Day Rebuild programme

A structured journey built around your momentum.

Personal accountability app

Habits, commitments and actions in your pocket.

The Unbound Rebuild Score

A simple way to measure real follow-through.

The Unbound 40 community

Men going through the same process, together.

Weekly coaching and accountability

Not a library of videos left to watch alone.

Challenges and milestones

Focused on the next target, not the finish line.

CommunityBoas running a race with others around him

Result

100 days won’t make life perfect.

But it’s more than enough time to change your trajectory. Imagine reaching Day 100:

StrongerLeanerClearerMore disciplinedMore confidentKeeping promises to yourselfKnowing your direction
Day 1Day 100
ProgressBoas running on the waterfront
Let’s Rebuild!

And looking back at the man who started Day 1, realising:

I don’t live like him
any more.

That’s the goal.

FAQ

Questions, answered

How much time does it take each day?

Less than you think. One lesson of seven to twelve minutes a week, one daily standard to act on, and a check in at the end of the week. The work is in the doing, not in watching hours of content.

What actually happens each week?

The same three moves, every week, for 100 days. You learn (a short lesson), you act (one daily standard you keep), and you check in (your Rebuild Score for the week). That repetition is the method.

Do I need to be in bad shape to start?

No. This is for the man who is doing okay and knows he is capable of more. You do not need to be broken, at rock bottom, or anywhere near six-pack abs, and you certainly do not need your life figured out.

Is this just another library of videos?

No. You will not be handed hundreds of hours of content and left to figure it out. There is weekly coaching, accountability, and a group of men going through the same process at the same time.

What is the Rebuild Score?

A simple way to measure real follow-through. It tracks what you actually did each week across the four areas (body, mind, discipline and direction) so progress is something you can see rather than something you hope is happening.

I have started things before and stopped. Why would this be different?

Because it is built around action rather than information. You already know what to do; the structure, the daily standard and the weekly check in are what keep you doing it when motivation is gone.

What happens after the 100 days?

You will have 100 days of evidence that you keep promises to yourself, and the habits that produced it. As the page says: you look back at the man who started day one and realise you do not live like him any more.

Join

You don’t need another year of thinking about it.

Just a starting point, structure and the work.

Join the 100-Day Rebuild

TRANSFORM. REBUILD. RISE.